History and Experience

The company was established in 1978, and while there have been some name and ownership changes over the years, the scope of work and key philosophy remains the same. Our credo has always been DPA – Dependable, Professional & Accurate. In a career spanning over 40 years it is not surprising that we have covered a fair amount of ground.  This includes most of the national retail chains, banks, insurance companies, pension funds and major developers.

Our major work has been with retailers, particularly Woolworths, Game and Makro (now part of Walmart) and the Shoprite group (Shoprite, Checkers & OK Foods ) for whom we have done extensive strategic, consumer and store location research over a long period of time.

We have done extensive work for retailers, shopping center developers and financial institutions across Africa, as well as some projects in India, Dubai and New Zealand.

Other Development Research Work

has included a lot of smaller businesses, franchisees, general market research covering a broad range including:

  • Conference centres, casino’s, hotels, restaurants, gyms

  • Retirement villages, housing estates, industrial estates

  • Offices, flats, medical suites, a school

  • An Aquarium, a game farm, an observatory, several theme parks

  • National opinion polling, tourism studies, telecoms

  • Ratepayer Surveys, new product perceptions, usage & awareness studies.

  • Retail tracking studies, mystery shopping, comparative pricing

  • Income & expenditure patterns, housing preferences, key issue resolution

Numbers Speak

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INDUSTRY EXPERTS

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PROJECTS COMPLETED

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ENDORSEMENTS

New Zealand

  • ADDRESS

    17 Sylvan Street
    Lake Hayes Estate
    Queenstown 9304
    New Zealand

  • doug@dpa-sa.com

  • +64 3 409 0767

  • Douglas Parker

South Africa

  • ADDRESS

    74(a) Mitchell Street
    Eastcliff
    Hermanus (7200)
    Western Cape - South Africa

  • maura@dpa-sa.com

  • +27 (0) 21 300 3399

  • +27 (0) 72 710 2323

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Douglas Parker Associates

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