Business Development & Research Consultants

Douglas Parker Associates

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Douglas Parker Associates

We are business development consultants specialising in businesses that operate from fixed premises and deal with the general consumer market.

Major Services We Offer
  • Site Evaluations

  • Catchment Area Definition

  • Market Evaluation

  • Tenant Mix



  • Store Assessment Programme

  • Strategic Market Positioning

Offices in New Zealand & South Africa

Our client base includes business operators as well as property owners, developers, financiers and local authorities.

Our major focus is the retail market covering all types of retail stores and shopping environments, and we have a range of specialized services to help clients optimize their performance and grow their businesses with minimal risk.

For property owners, developers etc. we have a similar set of specialized services to assess best land use opportunities for a property, development potential and optimum tenant mix

We have offices in South Africa and New Zealand, and operate throughout Africa and the South Pacific.

Major Services We Offer

(Parker Analytics)

While projects are generally tailored to individual client needs, there are a number of standard services which are described below. Click on the button below to discover an extensive list of our full offering.

  • Site Evaluation

    An evaluation of a site for a specific purpose, measured against a set of 20 criteria to determine overall suitability

  • Catchment Area Definition

    Determination of primary and secondary catchment areas, including income levels, modes of transport, competing centers / stores, and future residential and business developments

  • Market Evaluation

    A comprehensive assessment of a site’s market potential for a particular purpose, with estimates of likely sales and the amount of space warranted

  • Tenant Mix

    A listing of tenants recommended for the proposed development with guidelines as to individual sizes.

  • Land Use Assessment

    An overall rating of the site’s merits for a range of development options.

  • Network Development Plan

    An assessment of a retail operators development potential within the desired area (e.g. region, country etc.) with sales potentials and warranted space per recommended location

  • Store Assessment Programme

    An assessment of all stores within a retail chain to identify norms and targets, and set guidelines in terms of store location, sizing, staff levels, stock levels and rentals in order to optimize performance.

  • Strategic Market Positioning

    Identifying the client's positioning and that of its major competitors using our universal Consumer Lifestyle Model, and providing recommendations in terms of the company’s relative strengths and weaknesses.

Our Team

The DPA Team consists of well qualified and highly experienced professionals in commerce, store network development, consumer research, economics, geographical information systems, and urban planning. They provide in depth analysis relevant to specific chains, sites and developments, using their own proven proprietary models and techniques.


Larry Aberman

Urban & Regional Planning

Has an honours degree in Business Science and a master’s degree in Urban & Regional Planning, with over 30 years work experience, much of it in the retail field, and covering many countries throughout Africa


Caroline Tebbutt

Retail & Property Research

B.Com Honours degree and extensive experience in all aspects of retail and property research.

Douglas Parker

Douglas Parker

Retail Strategist

A recognised retail strategist who has a bachelor’s degree in Economics and Industrial Organisation & Management, with 10 years’ experience in retail management with the Edcon group and over 30 years’  as a consultant with DPA


Janice Davids

Head Data Collection

She has many years of experience in call center management, data capture and data processing.

Maura Robinson

Maura Robinson

GM - South Africa

General Manager of the South African office, has a master’s degree in Social Science and ten years’ experience in retail and real estate market research with DPA

Tammy Schurmann

Tammy Schurmann

Field Manager (NZ)

With over ten years’ experience with DPA in business intelligence, field management and mystery shopping.

Francois Plummer

Francois Plummer

Business Development Manager (NZ)

Has a bachelor’s degree in Social science and is our business development manager in New Zealand, with extensive experience in sales, marketing and customer relations

Our Core Values

Driving market intelligence to put your business ahead of your competition.

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New Zealand


    17 Sylvan Street
    Lake Hayes Estate
    Queenstown 9304
    New Zealand


  • +64 3 409 0767

  • Douglas Parker

South Africa


    74(a) Mitchell Street
    Hermanus (7200)
    Western Cape - South Africa


  • +27 (0) 21 300 3399

  • +27 (0) 72 710 2323

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Douglas Parker Associates

Driving market intelligence to put your business ahead of your competition.

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