Business Development & Research Consultants
Douglas Parker Associates
ABOUT
Douglas Parker Associates
We are business development consultants specialising in businesses that operate from fixed premises and deal with the general consumer market.
Major Services We Offer
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Site Evaluations
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Catchment Area Definition
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Market Evaluation
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Tenant Mix
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LAND USE ASSESSMENT
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NETWORK DEVELOPMENT PLAN
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Store Assessment Programme
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Strategic Market Positioning
Offices in New Zealand & South Africa
Our client base includes business operators as well as property owners, developers, financiers and local authorities.
Our major focus is the retail market covering all types of retail stores and shopping environments, and we have a range of specialized services to help clients optimize their performance and grow their businesses with minimal risk.
For property owners, developers etc. we have a similar set of specialized services to assess best land use opportunities for a property, development potential and optimum tenant mix
We have offices in South Africa and New Zealand, and operate throughout Africa and the South Pacific.
Now Available DPA Retail Report
The RSA Retail Report was first produced in 2021 providing a detailed breakdown of the retail market by Lifeplane and major merchandise group for every town and metro catchment area in South Africa. It is updated every year, providing a valuable resource for companies to assess their performance and identify development opportunities.
The 2023 report provides estimates for the current 2023 calendar year and data can be tailored to individual client needs.
Please contact Maura Robinson (Robinson-maura@dpa-sa.com) for further information.
Retail Trade
A monthly report based on StatsSA data showing the latest sales trends in the retail market across the following categories:
- General Dealers
- Specialized Foods
- Pharmacies
- Clothing & Footwear
- Housewares
- Hardware
- All Other stores
Food & Beverages
A monthly report based on StatsSA data showing the latest sales trends in the market across the following categories:
- Restaurants
- Fast Foods
- Catering
Motor Trade
A monthly report based on StatsSA data showing the latest sales trends in the market across the following categories:
- New Vehicles
- Used vehicles
- Workshop
- Accessories
- Fuel
- Convenience stores
Consumer Price Index
A monthly report based on StatsSA data showing the latest price trends in the market across the following categories:
- Food
- Alcohol
- Clothing & Footwear
- Furniture
- Equipment
- Medical
- Recreation
- Books & Stationery
- Enterainment
- All Other Goods
Major Services We Offer
(Parker Analytics)
While projects are generally tailored to individual client needs, there are a number of standard services which are described below. Click on the button below to discover an extensive list of our full offering.
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Site Evaluation
An evaluation of a site for a specific purpose, measured against a set of 20 criteria to determine overall suitability
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Catchment Area Definition
Determination of primary and secondary catchment areas, including income levels, modes of transport, competing centers / stores, and future residential and business developments
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Market Evaluation
A comprehensive assessment of a site’s market potential for a particular purpose, with estimates of likely sales and the amount of space warranted
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Tenant Mix
A listing of tenants recommended for the proposed development with guidelines as to individual sizes.
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Land Use Assessment
An overall rating of the site’s merits for a range of development options.
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Network Development Plan
An assessment of a retail operators development potential within the desired area (e.g. region, country etc.) with sales potentials and warranted space per recommended location
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Store Assessment Programme
An assessment of all stores within a retail chain to identify norms and targets, and set guidelines in terms of store location, sizing, staff levels, stock levels and rentals in order to optimize performance.
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Strategic Market Positioning
Identifying the client's positioning and that of its major competitors using our universal Consumer Lifestyle Model, and providing recommendations in terms of the company’s relative strengths and weaknesses.
Our Team
The DPA Team consists of well qualified and highly experienced professionals in commerce, store network development, consumer research, economics, geographical information systems, and urban planning. They provide in depth analysis relevant to specific chains, sites and developments, using their own proven proprietary models and techniques.
Larry Aberman
Has an honours degree in Business Science and a master’s degree in Urban & Regional Planning, with over 30 years work experience, much of it in the retail field, and covering many countries throughout Africa
Caroline Tebbutt
B.Com Honours degree and extensive experience in all aspects of retail and property research.
Douglas Parker
A recognised retail strategist who has a bachelor’s degree in Economics and Industrial Organisation & Management, with 10 years’ experience in retail management with the Edcon group and over 30 years’ as a consultant with DPA
Janice Davids
She has many years of experience in call center management, data capture and data processing.
Maura Robinson
General Manager of the South African office, has a master’s degree in Social Science and ten years’ experience in retail and real estate market research with DPA
Tammy Schurmann
With over ten years’ experience with DPA in business intelligence, field management and mystery shopping.
Francois Plummer
Has a bachelor’s degree in Social science and is our business development manager in New Zealand, with extensive experience in sales, marketing and customer relations
Our Core Values
Driving market intelligence to put your business ahead of your competition.
